The Self-Worth Project, Phase 2
Transforming postcard confessions into motivating public guidance
Rather than directly exposing the 50+ handwritten card responses, which revealed strangers’ personal struggles, I translated 14 representative ones into public guidance using Give Way road signs.
The campaign sidesteps the pressure often tied to sharing mental health publicly by turning emotional expression into supportive prompts that connect instantly through the familiar visual language of road signage.
Experts from leading UK universities (University of Cambridge, Durham University, Imperial College London) reviewed the responses for their sensitivity and suitability within a mental-health context.
True emotional insights, transformed through one of the clearest ways to guide the public
The original postcard quotes on judgment and coping mechanisms, and their respective signs
The apparel, created to raise funds, features abstract patterns derived from each original postcard with the corresponding label
Accompanying publication
