The London Concept Store

Visual identity for a (fictional) concept store offering a curated selection of everyday essentials

Poster Design, Visual Identity, Photography, 2025

The posters highlight unexpected product pairings to reflect the store’s wide range — where practical needs meet subtle twists. A soft colour palette and minimal layout keep focus on the objects themselves to draw attention.

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Surrealistic twists are designed to capture attention while subtly highlighting the store’s role in meeting everyday needs

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