Using AI-generated imagery and typographic erasure, the visuals take a more assertive stance than typical UN Orange Day campaigns — calling for visibility, urgency, and systemic change. The colour orange, which typically symbolises a brighter, violence-free future, is carried through as a central visual element.

Set in a train carriage — an essential form of public transport where many women travel alone at night — the shift from obscured text to “END ABUSE” is designed to provoke action and reject neutrality.