Erase the Silence
UN’s #OrangeDay campaign against violence tackling women, reimagined for urgency
AI Campaign Visuals, Editorial Design, 2024
Using AI-generated imagery and typographic erasure, the visuals take a more assertive stance than typical UN Orange Day campaigns — calling for visibility, urgency, and systemic change. The colour orange, which typically symbolises a brighter, violence-free future, is carried through as a central visual element.
Set in a train carriage, an essential form of public transport where many women travel alone at night, the literal text erasure of “SILENCE”, partially hiding the protagonist, to reveal “END ABUSE,” is designed to provoke action and reject neutrality.
Erased text starts revealing the person behind, giving voice to those silenced by abuse. The framing evokes imprisonment, urging absence to become presence, and silence to turn into resistance
Not a gentle reminder, but an assertive call for visibility, and urgency
Try it, hover over the text to erase
