Baresticks Popsicles
Brand Identity and fruit skins turned into a guessing game
Baresticks is a popsicle brand built around natural ingredients and participation.
Real fruit skins are used to stamp the visual identity, making the ingredients visible through design. A mystery blend invites people to scan, guess and share the flavour, turning a simple snack into a small moment of interaction.
A fruit-stamped globe symbol signals natural sourcing. The long “I” mirrors a popsicle stick.
The brand launches a mystery blend with hidden ingredients.
A QR code on the pack links to a guessing site, with hints shared on social media.
