Using AI-generated imagery and typographic erasure, the visuals take a more assertive stance than typical UN Orange Day campaigns, calling for visibility, urgency, and systemic change. The colour orange, which typically symbolises a brighter, violence-free future, is carried through as a central visual element.

Set in a train carriage, an essential form of public transport where many women travel alone at night, the literal text erasure of “SILENCE”, partially hiding the protagonist, to reveal “END ABUSE,” is designed to provoke action and reject neutrality.