In a (fictional) collaboration with mental health charity Mind, Give Way to What You Got is a self-worth campaign that transforms private feelings of self-doubt into public encouragement.

It began with 300 pre-stamped postcards left on empty seats across the London Underground, asking strangers two simple but powerful questions: What do you feel judged for? and How do you try to hide it?

Rather than revealing these private confessions directly, I transformed 14 representative responses into UK Give Way road signs — one of the clearest and most universally understood visual languages. The messages were reviewed for their potential as beneficial public messaging, with input from experts at leading UK universities (Cambridge, Durham, and Imperial College London), to guide the public mindset towards greater self-worth.

I imagined the campaign as a large-scale public intervention across the UK and extended it into a wearable series to raise funds for self-worth community projects. An accompanying publication highlights the process and strategic choices that underpinned the campaign.