A campaign that turns everyday sounds into a reminder to take a break.
Kit Kat - Listen for the break
THE BRIEF VML London briefed SCA students, working in teams of two, to create a big idea for Kit Kat’s 2026 brand equity brief.
THE INSIGHT Everyone says “Kit Kat” the same way. That same two-beat cadence exists in everyday sounds.
THE IDEA We turn everyday noise into sonic brand equity by claiming sounds that naturally follow the “Kit-Kat” cadence, making the world a reminder to take a break.